

It all depends on the nature of your content. The examples above show just a few popular structures for infographics but there are so many other structures to use. The content is divided into two or more vertical sections in order to compare subjects by different factors. Pros and cons or comparisonbetween two or more subjects

Use a three-column approach to organize this process: Once you’ve made a thorough research, review all gathered information and filter the essential pieces.
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Here you can learn in detail How to Find Good Infographic Topics. From our experience, specific topics with specific target audiences lead to more conversions. Usually, the more specific the purpose, the better. Then, pick a topic that works in favor of this purpose and corresponds to your audience’s interests in the same time. Of course, an infographic can serve more than one purpose. Strengthen the customer-brand relationship, and more.
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Make people download a specific product.Here are some of the most popular purposes people make infographics for. What would impress, influence and touch them? How will they benefit from the information they read? Most importantly, what should they do afterwards? Clear up these questions from the beginning in order to clear up the overall concept you have on your mind.Įach infographic is unique and has unique goals. How will you spark your audience’s interest and what do you want them to do afterwards? The preparation phase will help you clear up the concept and formulate your strategy. Making an engaging infographic starts in your head. It doesn’t even start with writing your content. Making an infographic doesn’t start in Photoshop or another design software.
